2025 U.S. Pet Ownership: Statistics, Trends & Spending Data
Pet ownership in the United States has reached an all-time high in 2025, with 94 million U.S. households (71% of all households) owning at least one pet. This reflects Americans’ growing emotional bond with their companion animals, as pets increasingly become integral family members.
1. Household Pet Ownership by Type
Dogs and cats continue to dominate as the most popular pets in American homes. 68 million households own at least one dog, while 49 million households have at least one cat. Other common pets include freshwater fish (10 million households), birds (6 million), reptiles (6 million), and small mammals like rabbits or hamsters (6 million households).
2. Pet Industry Spending in 2025
Americans are investing more than ever in their pets’ well-being, with total pet industry spending projected to reach $157 billion in 2025. This includes $67.8 billion on pet food, $41.4 billion on veterinary care, and $33.3 billion on pet supplies, live animals, and additional services.
On average, pet-owning households spend around $2,000 annually on their pets. Dog owners typically spend about $1,716 per year, while cat owners spend around $1,086. Over a dog’s lifetime, total expenses can reach nearly $28,800, depending on breed, health, and care level.
3. Pet Insurance and Healthcare Trends
As veterinary costs rise, pet insurance adoption is growing. The U.S. pet insurance market reached $3.9 billion in premiums in 2023, with average annual premiums of $675 for dogs and $383 for cats. However, adoption remains low: only 4.7% of dogs and 1.5% of cats are insured.
4. Regional Differences in Pet Ownership
Pet ownership rates vary significantly by region. Rural states like Wyoming, West Virginia, Idaho, and Vermont have ownership rates approaching 70%, while urban areas like Washington, D.C., have much lower rates (fewer than 40% of households).
5. Generational and Demographic Insights
Millennials account for 30% of all pet owners, followed by Gen X (25%), Baby Boomers (25%), and Gen Z (20%). Homeowners are more likely to own pets: 80% of pet owners are homeowners, compared to only 38% who rent.
6. Emerging Trends: Humanization and Veterinary Access
The humanization of pets continues to shape the industry, with owners prioritizing preventive healthcare, specialized diets, wellness supplements, and mental health products for their animals.
Conclusion
By 2025, U.S. pet ownership is more widespread and nuanced than ever, with 94 million households investing financially and emotionally in their animal companions. As pets are increasingly regarded as family members, the $157 billion pet industry continues to evolve to meet their needs.